Google has published a list of questions that search marketers should ask themselves if their company’s website is negatively impacted by a core search update in query results. The questions could help marketers gain a better understanding of where to focus on changes if needed.
While a core algorithm update may prompt changes and cause some pages to perform better, other pages may perform worse. Sometimes marketers do not need not make changes, as there is nothing to fix.
“There’s nothing wrong with pages that may perform less well in a core update,” according to Google. “They haven’t violated our webmaster guidelines, nor been subjected to manual or algorithmic action, as can happen to pages that do violate those guidelines.”
For those who feel they must do something to bring up the pages that have fallen in the rankings, Google suggests focusing on improving the content, because that’s what Google’s algorithms reward. The questions may help marketers gain a better understanding of where improvements should be made if necessary.
While an update to a core algorithm can trigger changes and cause better performance on some pages, other pages may do worse.
Why google need to updates
Google updated its advice with new questions to consider. It is a way to assess how the updates impacted website pages that may have taken a hit in the rankings during updates.
When it comes to content, consider whether it provides original information, reporting, research or analysis.
Consider whether it provides a comprehensive description of the topic and offers insight and analysis beyond the obvious. Also, determine whether this is the sort of content someone might like to bookmark and recommend to others.
The expertise behind the content is also important. Is the content free of factual errors? Is it written by an expert who demonstrates the knowledge behind the words?
Be careful to avoid having too many ads on a page that may distract from or interfere with the meaning of the content, per Google. And note whether the content displays well on mobile devices.
How digital marketers deal with core update
There are many ways used by digital marketers to deal with google core update. of the are following.
Marketers can find a complete list of questions and suggestions on how to evaluate their content, including becoming more familiar with Google’s search quality rater guidelines.
It is a way to assess whether website pages that may have taken a hit in the rankings during updates have been impacted by the changes.
Consider whether it contains original information, reports, research or review when it comes to content.
Consider whether it offers a detailed overview of the subject matter and provides insight and analysis beyond.
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