Google upgrades the Google Algorithm every year. Google's algorithm has changed from 500 to 600 times. Google's algorithms will make minor changes. Therefore, this may not be a major task to update. Google sometimes updates a major algorithm update such as the Google Panda Algorithm update and the Google Penguin Algorithm update this update gives the search engine result the best result.
What is an update to the Wide Core Algorithm?
Firstly, while it’s no secret that Google is constantly tweaking and improving their algorithm, broad core updates are much less common, coming only a few times per year.
Furthermore, while Google’s smaller updates tend to target specific areas, such as spam my backlinks or poorly optimized pages, the core updates are much more substantial, with speculation that they can directly affect anywhere between 200 and 500 ranking factors.
Each of these ranking factors will also be assigned a different weighting, depending on how vital Google sees them for web optimization; for example, a properly optimized title tag is likely to play a bigger part in a page’s ranking potential than the alt text of an image In contrast, although Google's smaller changes appear to target specific areas, such as spamming backlinks or poorly configured sites, the main updates are much more general, with speculation that they can impact directly everywhere.
What's Google been saying?
Unfortunately, the developers at Google tend to be quite tight-lipped when it comes to these core updates, so many (including seasoned SEO professionals!) have been left in the dark as to why their rankings may have dropped.
This is understandable, as the sheer number of variables involved would make it near on impossible for Google to address everything in a fair manner. However, Google representatives issued the following statement:
'per day, Google usually releases one or more changes designed to increase our results. Some are focused around specific improvements.
Some are broad changes. Last week, we released a broad core algorithm update. We do these routinely several times per year. As with any update, some sites may note drops or gains. There's nothing wrong with pages that may not perform less well. Instead, it's that changes to our systems are benefiting pages that were previously under-rewarded.
There is no "fix" for pages that may perform less well other than to remain focused on building great content. Over time, it may be that your content may rise relative to other pages.' This is understandable, as the sheer number of variables involved would make it almost impossible for Google to deal equally with everything. Google, though, represents
What is it possible to do?
After stating that Google is rewarding sites for successful optimization, as opposed to penalizing them for whatever reason, we would suggest using this update as an opportunity to determine how well your page adheres to Google's guidelines for optimization, beginning with:
Audit Technique:
Having a website that is technically sound will probably play the most important role in your potential ranking. Here, we would recommend that you ensure that all your URLs are clear and concise, while also ensuring that your menu structure is transferred to this approach.
High-Quality Content:
While this is a much more subjective recommendation, the speed at which Google’s algorithm is learning and adapting means that high-quality content is becoming increasingly important to a site’s optimization. The key things here are to ensure that each page/post provides accurate information that is engaging and of value to your audience. The key things here are to ensure that every page / post delivers true, engaging and valuable information to your audience.
Remove backlinks of low quality:
While it can be easy to place value in quantity over quality here, rest assured that the latter will always come out on top. In fact, we anticipate that it’s the sites with quality, yet under-appreciated links that have benefited the most from this recent algorithm update.
Overall, while Google’s algorithm updates may appear to be an ill-timed nuisance, the result is that the most relevant and quality sites receive the rankings they deserve, which can only be a good thing for everyone involved. If nothing else, it certainly keeps our SEO team on their toes! In addition, we expect that it is the performance sites that have gained the most from this recent update of the algorithm, yet under-appreciated links.
Ultimately, though changes to Google's algorithm may seem an untimely annoyance, the most important result is
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