If you are blaming Google for deliberately not ranking you well, then you are wrong and if you are wondering why your website does not rank well in Google, then think again. The answer is very simple. Google, like any other search engine, wants to earn profits.
Today, Google provides more than 75% of all searches and has become one of the most successful search engines, it’s only because it gives its users what they are looking for. It directs its users straight to what they want and this makes them use Google again and again, in turn increasing its profits.
The Key Is Keywords
The key to attaining higher rankings in Google is by strategically placing the keywords on your webpage. It’s obvious that no user types a single word to retrieve a certain kind of information. He will definitely be more specific in order to get the desired results and thus shall type in more related words.
Thus, you need to build inbound links to your websites. And these links shall contain the keywords of your webpage. The longer the keywords phrase the better it is for you.
How to work
The entire process of being finally able to see your webpage on the first page of the search engine result pages might be a cumbersome task. Like the way you will want your website or webpages to do well, in a similar manner, your competitors will be trying to achieve the same thing.
Competition diminishes your chances of going up in the rankings in Google because it’s difficult for Google as well to locate your webpage if the path leading to it not clearly defined.
Thus, the experts prefer longer keyword phrases (maybe four or five words) rather than short keyword phrases (maybe three or four words).
Basically, in order to gain rankings, you will have to try out different keyword phrases and see where Google ranks your webpage. Sometimes Google shall place it at a surprisingly high position and sometimes at a disheartening low rank. This hit and trial method will give you the combination of the best keywords that you can use to create the links.
Creating the right links
This task is a challenge in itself. One of the many methods that can be used to create links is article marketing. Though Google does give you that initial push, by placing you on the first result page until one news cycle is completed and during that time new materials are added. But after that, you are on your own. Thus, what you need in order to attain higher rankings in Google is sheer investment of dedication, commitment, and patience.
Instant Results
Search engines like Google and Yahoo! do offer Pay-per-click advertising models (e.g. Google AdWords and Yahoo search marketing). So, if you are really in a hurry to reach right at the top in search results rankings, then choosing one such advertising model might just turn out to be a very good idea!