SEO stands for search engine optimization. Though it comes across as a technical term to all of us (and pretty difficult to understand for the laymen!) but in reality, it is a strategy which works on the simple principle of- out of sight, out of mind! Yes, it’s that simple.
SEO is the key through which your website can gain better visibility and higher rankings on the internet and specifically on the search engines. Both these things then lead to attracting more traffic and eventually towards more sales, more exposure and obviously an increase in your brand value.
How it works?
SEO is related with natural search results or organic search results and it has got no relation whatsoever with PPC i.e. pay per click advertisements (commonly known as sponsored links). With the help of SEO, the keywords in the text of your web pages are strategically placed in such a way that it becomes easy for the search engine to locate it when a user searches using the same or similar keywords.
These keywords are placed in the.
Keywords in Title
Keywords in Headings
Keywords in Sub-Headings
Keywords in Descriptions.
SEO is capable of giving you results in about 3-5 months of time. However, using something what we call as Black Hat SEO will reap results even faster.
But the strategies used in this method are illegal and can even get your website banned. Thus, today SEO is synonymous is White Hat SEO. Though it’s a challenge, but its fun at the same time.
SEO Strategies
There are various strategies for a successful SEO. But there are some common steps followed by every strategy. Research is the first and the foremost step needed to be undertaken for a successful SEO. You need to find out that choosing which keywords will help you turn things in your favor. You need to keep on experimenting.
Research will help you target the right keywords. You can even find out and work upon the areas in which your competitor is scoring over you. This will eventually give you an upper edge.
The next step is to make your webpage visible on the net. You need to promote it in order to make it reach where you want it to- the first page of the search results. SEO copywriting is the most popularly used method for this. Apart from this option like blogging, link building, social media marketing etc. may also be helpful.
But your job doesn’t end here. You need to also constantly monitor its progress. Keeping the track of your progress will show you how much success you have achieved so far and how much more work needs to be done.
Conclusion
Though SEO might just be a bit heavy on your pockets but it is needed to stand out in the crowd of many who offer the same content or services as yours. No doubt it gives you the desired results, but patience, determination and dedication are all required till then and that too in huge amounts. But as they say, everything comes for a price!
SEO Oshkosh: Improving Your Online Visibility