Link building… another technical term that is difficult to understand? Well, not anymore! Let’s talk about this in a layman’s language. Link building simply means connecting one website with another with the help of hyperlinks. And we do this in order to gain higher rankings in a search engine result page.
If you have followed whatever is written so far, then you shall be able to understand whatever follows. Link building works in close relation with SEO or Search Engine Optimization which is done for the same reason- better visibility and higher rankings.
Also Read : Tips for Effective Social Media Optimization
Categories
Link building can be broadly categorized into three.
Backlinking, also known as incoming links or inbound links. A backlink is any link received by a web page by/from another web page. With regard to SEO, backlinks are a sign of a web page’s popularity. The more the number of backlinks in your web pages, the better is your search engine ranking.
Deep linking, on the other hand, means connecting a webpage of a website to the webpage of another website (webpage being other than the homepage) or to a specific image of another website. This basically helps in advertising your webpage on another’s website and thus helps in increasing the popularity of your webpage, in turn, helping you to achieve better rankings.
Inline linking, which is commonly called direct linking, means to link an object (mostly images) of one website to another website. This also helps in driving more traffic towards your website and ultimately solves our purpose of higher rankings.
Types of linking
One way linking
It refers to a hyperlink in your website pointing towards some other related website, without anything in return. This is considered to be ‘natural’ and it is believed that search engines notice these before anything else. This can be done by distributing your articles on content websites and article directories.
Multi-way linking
It refers to a link exchange between three or more related or partner websites. However, each link is connected with only one other link leading to only one other website i.e. a one-way link.